Measurement of Consumer Behavior workshop with Prof. Yacine Ouazzani – The University of Valencia (May, 2022)

Last April, 26th, and May, 11th 2022, WOP-P  students from Valencia attended a workshop with Prof. Yacine Ouazzani.

The goal of this workshop on “Measurement of Consumer Behavior” was to work on how to bridge the two disciplines (marketing and psychology). Through their experience with psychometrics and the knowledge provided by instructors on a key topic in the field of consumer behavior: perceived value, students discussed on the best way to measure the Perceived Value of Life Streaming Shopping Behaviour.